NYU Stern Endless Frontier Lab
Starting in Fall 2022, I work as a product design lead at NYU Stern EFL on the official site redesign and internal membership tools.
Role
Product Designer
Team
Product Manager: Khoa Ma
Developers: Advait Nene, Ahmad Farhan Ishraq, Eehita Parameswaran, Navneeth Krishna M., Ty Arpornsuksant
Duration
Work in progress
Tool
Figma, Asana, Adobe Creative Suite
Overview
As the primary designer, I’m tasked to optimize the user flow and reestablish the visual identity of the EFL site. So far, I have shipped startup, cohort and mentor pages that ensure fundraisers and EFL members can access information of current and previous cohorts’ startup pitches and documents with ease. I will also be working on the EFL member portal for mentors and the current cohorts in the upcoming projects.
Limitations
Time, Stakeholders, Capacity of Teams, Business Needs, Business Budget, WordPress
Working in Progress – Coming Soon
PRIMARY PROJECT – UNDER DEVELOPMENT 🔨
EFL Site Redesign
My main objective is to develop new pages for the EFL desktop and mobile interfaces, integrating the available data from the EFL cohort. The purpose is to enhance the user experience of the EFL website, by improving the user flow and the overall UI language. To date, I have successfully delivered startup, cohort, and mentor pages that enable fundraisers and EFL members to effortlessly access the information related to the current and previous cohorts' startup pitches and documents.
Cohort & Mentor Info Access
Working alongside cross-functional partners from engineering and management teams, I evaluated existing paradigms and crafted the cohort and mentor pages. Centered on clarity, the feature breaks down factors into structured data and info hierarchy, offering fundraisers a more precise look at the cohort info.
SECONDARY PROJECT – UNDER DEVELOPMENT 🔨
Event Page Design
My task is to provide a succinct registration process for the Frontier Labs event in May, which allows users to conveniently access and stay up-to-date with pertinent information on a single webpage.
I’ve Been Working On…
This project is currently still under development. Here is a high-level overview of what I’ve been doing at EFL.
